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Marketing Major

Successful confident modern young business woman conducting a business presentation while standing in the board room. Start up team in co-working office.

 The Bachelor of Science in Marketing (120 credits) provides a specialization in marketing if you wish to pursue a career in this field, or you are interested in pursuing graduate studies in business. As a Marketing major at Rosemont, you'll learn how to access real-time information, analyze data, solve problems, and effectively communicate results.

In addition, our Marketing curriculum covers developing and implementing consumer and business-to-business services and products, and the strategies organizations use to manage pricing, promotion, and distribution.

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Marketing Major Requirements

In addition to the Core Business Courses and General Education courses that all Business students take at Rosemont, Marketing majors also take classes that prepare them for successful careers in the field. Whenever possible, instructors fold in assignments that involve real world case studies so you'll learn to apply the concepts you learn in the classroom to the rapidly-evolving field. In addition, course content covers content and digital marketing concepts alongside more traditional marketing coursework. Learn about the complete degree requirements of the BS in Marketing program.

Degree Requirements


Earn Your Undergraduate and Graduate Degrees in Less Time

Rosemont offers two degrees in five years for all Business majors. Earn your Bachelor of Science in International Business and your MBA from the School of Graduate Studies in as little as five years. We also maintain academic partnerships with Neumann University and Fordham University that allow Business students who meet the specified admissions requirements guaranteed spots in their programs. Neumann University offers a Master of Science in Sport Business; Fordham University features a Master's of Science in Real Estate.


Marketing Minor (18 Credits)

The Marketing minor complements almost any major. This is because regardless of where or what you end up doing in your career, the chances are high that the ability to must identify and grow a customer base will come in handy. You'll also develop strong, professional writing and the ability to deliver dynamic presentations, highly-requested skills by employers. The following courses, each worth 3 credits are required to complete the minor. 

  • BUS 0205 - Org Theory of Management
  • BUS 0335 - Consumer Behavior
  • BUS 0350 - Marketing
  • BUS 0365 - International Marketing
  • BUS 0395 - Advertising

Marketing Jobs and Career Opportunities

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According to the Bureau of Labor Statistics, the employment of advertising, promotions, and marketing managers is projected to grow 8 percent from 2018 to 2028, faster than the average for all occupations. Advertising, promotions, and marketing campaigns will continue to be essential for organizations as they seek to maintain and expand their share of the market.* 

“Advertising, Promotions, and Marketing Managers : Occupational Outlook Handbook:” U.S. Bureau of Labor Statistics, U.S. Bureau of Labor Statistics, https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm.

A direct line from organizations to consumers, talented marketers are always in-demand. The Bachelor of Science in Marketing from Rosemont prepares you for careers in advertising, sales, direct marketing, marketing project management, wholesale trade, marketing Research and marketing management, public relations, customer service and government positions - federal, state and local. 

When it comes to types of marketing jobs, the options are almost limitless. In addition, all Rosemont undergraduates have at least one learning experience outside the classroom before they graduate. These include internships, which provide you with vital hands-on experience before you enter the job market after college. 

Types of marketing jobs include:

  • Marketing Specialist
  • Social Media Manager
  • Content Manager/Marketer
  • Search Engine Optimization Specialist
  • Email Marketing Manager
  • Web Content Writer
  • Web Producer
  • Product Manager
  • Marketing Analyst
  • Advertising Coordinator
  • Advertising Manager
  • Public Relations Manager
  • Brand Manager
  • Media Buyer
  • Chief Marketing Officer
  • Digital Marketing Manager
  • Digital Marketing Director
  • eCommerce Manager